How to Make Your Property Photos Shine

March 2, 2021

You’ve moved all the furniture around, you’ve bought new Member-friendly furniture, and you’ve even added a fresh coat of paint. Now your co-living space is looking fantastic and all that’s left to do now is show it off. 

It’s easy to run into a roadblock at this stage. There are so many angles to choose from, and let’s face it – your PadSplit is going to be judged no matter what. 

Of course, you want your PadSplit to make a stellar first impression. They say that humans, on average, form their opinion on something within 27 seconds of being exposed to it. 

As they scroll through listings, Members are waiting for love at first sight. After nailing down a location, Members will click through until a property catches their eye. After clicking into the listing, they’ll be eager to see more – after all – this could be where they’ll be living for the foreseeable future. 

To make your PadSplit property listing stand out, you need great pictures and a compelling property listing. In this article, we’ll be sharing everything you need to know to get a Member’s attention and do your property justice.

Use Great Photography to Create The Ultimate PadSplit Listing 

What Members want to see is usually the same: clear, comprehensive, and well-taken photos that display all relevant parts of the property. Because Members don't tour properties before booking a room, photos are particularly important for optimizing bookings and minimizing vacancies.

While that’s easily said, it can often be harder to achieve. Before getting started, you should make sure that you have the right equipment. Your phone or personal camera won’t always suffice. In fact, even the best camera phones have a tendency to make rooms look distorted and less detailed since their lens’ are designed to capture people and wider-scope views. 

1. Professional Photography

Consider hiring a professional real estate photographer to bypass any distorted or subpar imaging. This will increase the likelihood that your property gets booked before your competitors’. It’s well worth the return on investment and the best part is you'll likely only have to do it one time.

2. Photo-Taking Tips

Whether or not you decide to enlist professional help, some strategies can help you to capture high-quality images and create an optimized, compelling listing:

  • Use 10-15 images per listing: Abundancy allows Members to get a full overview of your property. Moreover, multiple images show confidence and pride on the Host’s part, suggesting the property is high-quality.

  • Find your property’s peak hours: Light intensity and angle can significantly affect the aesthetic of a room. Observe how your property changes throughout the day as light peaks and dims. At whatever hour there is the least shading in contrast to high, bright light – that’s your property’s ideal hour. Consider booking any photography sessions for this time. Here’s a quick guide to finding your property’s best time of the day.

  • Focus on natural light: Members will notice if you’ve left the lights on for photos. Instead, be sure to free up all light-ways by pushing curtains back and opening blinds wide.

  • Don’t confine yourself to the room: While you may be renting room by room; it’s also essential to display other parts of the co-living space that Members may frequent. This includes the kitchens, bathrooms, dining rooms, and any additional communal or relevant space.

  • High-tech: Many real estate photographers and companies such as Matterport offer 3D tour packages that automatically generate floor plans. We’ve seen this investment pay off for Hosts when it comes to bookings.

3. Uploading Your Pictures

Once you’ve snapped the perfect pictures, you’ll want to add them to your listing. This is a relatively simple step, but you’ll need to follow a few steps to achieve a comprehensive and high-quality listing. 

  • Order: Photos appear to Members in the order that you upload them. It’s best to upload the bedroom and kitchen photos first to catch the Member's attention.
  • File size: Photo files cannot exceed 6.3MB, so be sure to keep an eye on file size. Ask your photographer how big the expect each photo’s file size to be and continuously check for size if you capture the images yourself.
  • Quality: Use high-resolution photos where possible. 
  • Quantity: Provide at least two photos for each room to show different features and vantage points.
  • Variety: If the room has a private bathroom or walk-in closet, include photos showcasing the feature.

4. Staging Can Help Maximize Bookings

While PadSplit Members provide their own bedding, it’s best to include bedding while photographing your rooms. This way, Members can get a more realistic idea of how their co-living space will look and visualize themselves in the room.

We recommend photographing bedrooms with simple bedspreads and pillows. A plant or piece of wall art can also add a nice, alluring pop of color.

Once you've photographed your property, you're ready to write a compelling property listing. Once you submit your listing for approval, Members will be booking rooms in no time at all.

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